As only the second CEO in the Company’s 65+ year history, Bill Schraad has led the company to unprecedented growth with his vision for building CPG brands in the grocery industry. Bill is passionate about serving all the company’s stakeholders. He is energized by the opportunity to execute a vision that positions Schraad Sales & Marketing as the leading sales & marketing agency driving CPG brand growth with leading regional grocery customers such as HEB, Hy-Vee, and AWG to name just a few.

Under his leadership, Schraad Sales & marketing has strengthened its position in the central region by expanding its best-of-class services across fast-growing departments within the grocery class of trade. This is highlighted by the success Schraad has realized in becoming the dominant sales & marketing agency that builds brands in the Fresh Produce and the Natural/Specialty departments, in addition to its established role as the premier brand builder for Center Store CPG brands.

Inspired by Bill’s relentless devotion to focused service, Schraad Sales & Marketing joined forces with other leading sales & marketing agencies in the East, Southeast, Mountain, & West Coast regions to form the On Shelf Marketing Group [OSMG] in 2006. This became the first of its kind National Broker service solution for CPGs that wanted to streamline their broker touchpoints nationally, but didn’t want to sacrifice the strength that regional sales & marketing agencies are known for with regional grocery customers and the value regional agencies produce in delivering results.

As Schraad Sales & Marketing has grown, Bill continues to preserve the culture, which is guided by the company’s mission & values and shaped by the legacy started by his father so many years ago, to instill pride in all Schraad employees while also creating a positive, exciting atmosphere that attracts the industry’s best talent.

Bill has extended the company’s rich history of being a best-of-class service company into serving the communities in which Schraad Sales & Marketing operates by championing several charitable organizations including local food banks in communities where Schraad operates, the philanthropic organizations of each of its Retail partners, and the National Alzheimer’s Association which is a very personal charitable organization for the Schraad family and where Bill personally serves on the Executive Council for the local Oklahoma chapter.

Bill holds a bachelor’s degree from Oklahoma State University and lives in Edmond, Oklahoma, with his wife, Betsy.

“Our company was built by families just like mine, who have cared about its success for multiple generations. I am humbled to serve as the CEO of this great company, working with our talented team to build on my father’s legacy while charting an exciting path forward.”