AWG BUSINESS UNIT

How can a sales organization maximize and affect the business in over 2,000 indirect retail stores throughout 23 states?

Do your goals and objectives include driving new items, reviving declining brands, or a complete market launch of a new brand?

Selling AWG programs with independent retailers requires an in-depth knowledge of promotion programs inside and out. Schraad has a proven track record of growing clients' brands by developing a "go to market strategy" that covers all the bases. While strong trade marketing and merchandizing plans start at the corporate level, our Schraad account teams are strongly positioned to execute in the local markets. Team members are armed with in depth knowledge of their customer base. Each key account manager develops and tailors retailer specific programs which utilize key Associated Wholesale Grocer programs with their customers. This is accomplished through a two way communication process designed to share ideas, challenge strategies and audit promotion compliance.
Want to learn more about our AWG program? Contact us here to schedule a meeting.  tony.caloroso@schraadinc.com