Achieving a case increase, and substantially exceeding plan is outstanding.  Great work Schraad Team.  ~ Michael J. Miottel

Don is a great reflection of what I think is one of the best brokers I have worked with in my career.

You & your company know how to treat people and each other.  I see it in their attention to details, urgency, attitude, spirit, & execution.  It's truly a reflection of you & your leadership.  I am proud to work with you & your team!

Thanks for all you & your team do!  You & your organization are the best of the best!


AWESOME DISPLAYS!  This ranks as the #1 display in  my 14 years at Red Gold.  (Referencing a "Buy 10 Save $5" promotion in Oklahoma.)

Frankly, I could not be more pleased with the way the Schraad Dallas team has managed the Brookshire Grocery initiative.  Securing Libby's distribution in a highly coveted account and following up with a super job at retail.  "Job well done," to the Schraad team.

Schraad & Associates has always provided excellent support at both the corporate and retail levels for Gourmet Garden.  Everyone is very responsive and always enjoyable to work with.  They have also been instrumental in gaining additional distribution.  Very much appreciated.

Bill Charles, with Schraad & Associates, set up a single, in-store demo of Wholly Salsa at Crest Foods.  This one-day, one-store event sold more cases of salsa than we ever imagined!  Thanks, Bill, for helping to make "Wholly" great!


We at Fresherized have known these people for a very long time.  They have always done everything they said the would do.  Great company, and thank you for all you do for Wholly Guacamole.
I have been doing business for many years with Chuck, and have always appreciated his follow-up, and how he is continually on the hunt for new business.  This is an attribute that seems to have been lost by many as pressure mounts from downsizing and consolidation of accounts.
Schraad & Associates continue to get it done.  I appreciate your team's hard work and follow through!  Your efforts are greatly noticed and appreciated by all at Huhtamaki!  I was particularly impressed by retail conditions at Albertson's on my recent market visit.


Nice job by the Melitta San Antonio representative tying together creative merchandising opportunities.
It was our lucky day when we finally got Robert Monroe to represent our line.  Our business with HEB has been excellent.  Robert handles everything immediately and perfectly.  We have not had a single problem at HEB in all the years he has been our broker.  He does an excellent job with a very important account.  Schraad's retail team is outstanding.


What great news on President's Day!  All of the (other brokers) offices are closed and here you are out getting new distribution!
It has been a privilege to work with Schraad & Associates over the past three years.  Their professionalism and old fashioned hard work are two key ingredients that have helped establish and grow Green Mountain Coffee Roasters Brands in their market area.  Congratulations on your company's success.
Congratulations on the phenomenal year you are having!  Through four months, your net sales are up impressively over last year!  Much of this is due to your marketing recommendations for the Super Bowl.  Great call!!!  Lastly, your relentless persistence in getting H.E.B. to add the two items that we have been after them to stock for over 10 years was the best news ever!


Impressive new item speed-to-shelf; fantastic plan-o-gram compliance; and 100% distribution with aggressive attention to detail on all of our business objectives!  Schraad & Associates delivers BIG for Belissio Foods.


Just wanted to take some time to thank you for your tremendous support at our new store!  We don't say it often enough, but I really do appreciate YOU!  You guys always seem to be part of the solution and not the roadblock.  Thank you for your support.

News & Notes

The growing Hispanic food and beverage trends - a Shelby Report interview with Bill Schraad Jr.  Click here for the whole story. 

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